Childrenswear brand, Popsy and Mama, wanted a blog and approached our blog article writers to help out.
Copy Write developed a blog strategy to increase the businesses SEO score and subscriber list.
In six months, Popsy and Mama has an engaged email list and ranks #1 on Google for specific keywords.
About Popsy and Mama
Popsy and Mama is an independent childrenswear brand who launched in 2018. The brand has grown significantly over the past two years and the founder wanted to increase its customer engagement and grow its subscriber list by launching a blog.
How we grew Popsy and Mama’s subscriber list and improved its SEO
Copy Write developed a blogging strategy for Popsy and Mama to ensure its blog posts provided value to its customers, encouraged subscriber sign ups and increased search engine visibility.
Every week Popsy and Mama issues a new blog post. Each blog post falls under a different category: style, imagination and play, or mum life. The categories each have their own strategy for engaging Popsy and Mama’s audience and new customers.
Guest blogging opportunities
As Popsy and Mama is a huge shop small supporter, we also launched a monthly “Small Business Love” guest blogging opportunity where an independent business can share information about their service and products.
The “Small Business Love” guest blog is shared with Popsy and Mama’s subscribers who are all advocates for shopping small. It’s proven to be a successful way to increase the brand’s credibility in the independent business community and increased blog post shares and views.
Popsy and Mama’s SEO strategy is focused on the style blog post category. Copy Write carries out keyword research and creates on-page optimised content to ensure new customers can find the brand through search engines.
- In just 6 months, Copy Write has grown Popsy and Mama’s subscriber list from 0 to 150 highly engaged members.
- The subscriber list number continues to grow at a steady pace. The perfect tactic for a high quality database.
- Popsy and Mama also now ranks on the first page of Google for target keywords.