Fashion PR and Instagram Training agency, MLPR, wanted to up its blogging game and use the platform to drive leads.
Copy Write developed an SEO blog strategy and schedule for MLPR to ensure potential customers could find them online. We also supported the Fashion PR Agency with SEO writing training and SEO proof-reading services.
Within three months, MLPR achieved top spot on Google and a rich snippet for one of its blog posts. It’s other posts also ranked well and its blog engagement increased.
MLPR is a Fashion PR and Instagram Training agency that was founded by Instagram influencer, Marie-Louise Pumfrey (also known as @MrsMLMode).
As the pandemic hit, more and more fashion brands were turning to Instagram to boost their business. MLPR wanted to use the opportunity to raise awareness of its Instagram Training through its blogging platform.
How we gave MLPR’s blog a boost with SEO
Copy Write developed an SEO blog strategy and schedule for MLPR. The overall strategy was to create articles that would grab potential customers at the beginning of their Instagram research cycle.
As the founder of MLPR is a strong writer, they wanted to be in control of the content. To support Marie-Louise with this we carried out a 1-2-1 SEO Writing Training session and provided SEO proof-reading and editing services.
Achieving top spot and a rich snippet on Google
We guided MLPR in its blog writing to ensure every post was published with spot-on SEO techniques. We also made sure blog posts targeted fruitful keywords where there was a decent amount of traffic, but not huge competition.
Over a few weeks, MLPR saw its SEO blogging results climb Google’s rankings and even saw its ‘Instagram Bio for Fashion Brands’ post hit top spot and achieve a rich snippet!
- MLPR’s website started seeing an increase in visibility of 25%
- The website is now beginning to rank on Google for relevant keywords potential customers are searching for
- Achieved top spot and rich snippet on Google
- All of its new blog posts rank in the top 25 on Google
- The founder of MLPR is delighted to have grown her SEO knowledge and be in charge of her website’s performance